Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market PositionBrand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect